Introduction
SEO stands for Search Engine Optimization. But before we dive into this particular topic, let’s talk about search engines in general. If we understand the primary goal of search engines, we will be able to apply those concepts to our writing.
The Role of Search Engines
Search Engines provide web users with relevant information related to their queries. Search Engines try to index as much relevant information as they can. Then, they use algorithms to filter through the data and find the best results for the user. So, their ultimate purpose is to find the best, most relevant answer for you.
Today, search engines like Google are a fundamental part of the web user experience. More and more people rely on Search Engine results to make decisions.
How Do Search Engines Filter Through Information?
With so much information posted on the Web, how do Search Engines find what we need?
Years ago, a Search Engine algorithm focused on finding the related keywords to your query in the indexed resources. Then, it would pull up the most popular resources in relation.
As time went by, developers and Web content writers realized they could use “technical cheats” to better their ranking. As a consequence, these practices lowered the quality of the results delivered to the user, forcing Search Engine developers to tweak the algorithms.
Nowadays, algorithms are complex. Search Engines focus on finding the best quality information to answer to your queries.
What Are Search Engine Algorithms?
Think of Search Engine algorithms as long checklists of requirements for web content. Search Engines have exclusive algorithms, and they keep all such information under wraps. Every time your content fulfills a requirement, it gets ranking points.
Google handles the most amount of searches out of any other search engine in the world. Its algorithm currently holds over 200 ranking factors. With this, Google wants to ensure the delivery of high-quality, relevant content.
What Does It All Mean?
Printing media has seen its days, and web content is more popular among our target audience. Google handles trillions of queries every year. So, it is critical to create user-focused, high quality, relevant content.
Put yourself in the shoes of your reader. If you write well-organized, specific content with that person sand clear topic in mind, chances are your writing has good SEO. Beyond that, JSOM Web Services is happy to provide SEO support.