Topic-Centered Header Tags: Why and How to Use Them
Introduction Every day, the web spews an unimaginable amount of content. And every day, web users and search engine crawlers have to sort through all of that data. Content on websites is highly actionable; the users actively choose their own online experience by following links and compiling information from the various sources offered by search […]
Read moreAlt Text for Images: What and Why
Introduction Alt text attributes, commonly and mistakingly named “alt tags,” are HTML attributes assigned to images to describe in words the content of the picture. Three main reasons why we use alt text 1. Accessibility People with visual impairment or blindness rely on alt text to decypher the images shown on the web. Thus, the […]
Read more10 Tips to Write SEO-Friendly Copy
Introduction To begin writing for SEO, have in mind that clarity is the best policy. Writing with SEO in mind starts by making it easy for the user and the search engine to understand the main topic. Then, paying attention to structure and implementing some of the following tips will ensure your text is SEO-friendly. […]
Read moreAll About Keywords
Introduction The use of keywords was once the determining factor for search engine ranking. And even though search engines have gotten more sophisticated, and you need more than a set of keywords to win at SEO, keywords still are an essential part of writing for the web. What is a Focus Keyword? A focus keyword […]
Read moreThe Search Engine Results Page (SERP)
Introduction The Search Engine Results Page (SERP) tells us a lot of information we can use to focus our plan. Imagine that the web is a mall with one billion stores. How will someone find your store? The SERP page is like a map to the best stores that match what a visitor wants, and […]
Read moreLet’s Begin Our SEO Collaboration
How do we do SEO? First, we look for opportunities. It all starts by analyzing Google searches to find spots where our organization can be relevant enough to be displayed on the first SERP (Search Engine Results Page.) In this case, we know that our qualified leads are youngsters searching for careers related to business. […]
Read moreWhat is SEO
Introduction SEO stands for Search Engine Optimization. But before we dive into this particular topic, let’s talk about search engines in general. If we understand the primary goal of search engines, we will be able to apply those concepts to our writing. The Role of Search Engines Search Engines provide web users with relevant information […]
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