Introduction
To begin writing for SEO, have in mind that clarity is the best policy. Writing with SEO in mind starts by making it easy for the user and the search engine to understand the main topic. Then, paying attention to structure and implementing some of the following tips will ensure your text is SEO-friendly.
1. Keyword Research Is the Key
Think about your users and their possible queries to find you. Go to Google and do some searches to gather data from the results on the SERP.
2. Place Keywords Strategically
Keywords have precise placement for maximum clarity.
- Heading
- Subheading
- First paragraph of the copy
- Last paragraph
3. Think Like the User
Put yourself in the users’ shoes and give them what they need.
4. Structure Your Writing
Plan a coherent narrative. Break up the information into paragraphs, bullet points, and numbered lists. Make it easier for the reader to grasp the information.
5. Use Headings and Subheadings
Headings lead the structure of the page while subheadings guide the reader through the copy. They are also excellent opportunities to use our focus keywords.
5. Use Signal Words
Transition words or signal words help readers connect the content. They make it easier to understand the main topics and identify conclusions, introductions, different ideas, and more.
7. Optimize the Length
Google appreciates purposeful, long articles with structure and organization. Google wants to send the user to the best page with the most thorough and accurate information on it. Make sure your copy has at least a 300-word count.
8. Link to Previous Content
Linking to content in a related topic shows authority. Your link structure will prompt the user to stay longer on the page and look for more information.
9. Link to One Valuable Resource With High Authority
Linking to a source that can further help the user will note to Google (and the user) that you are an expert who knows where to find the best resources.
10. Spread the Word
Tell people about your page and prompt them to visit and read your content. The more traffic your page gets, the better the ranking!
Contact the Jindal School SEO Web Content Writer with your questions or suggestions.