A Marketing Director is a professional who is in charge of managing all aspects related to the production and implementation of any given campaign. They’re responsible for strategizing and analyzing and leading their team while making sure everything runs smoothly from start to finish with clients or colleagues alike.
The Jindal School has its own in-house Marketing Manager, Madison (Madi) Franquiz, who manages all Jindal School related marketing efforts, related to the production and implementation of any given JSOM marketing campaign. Furthermore, she helps marketing efforts through:
- Advertising
- Print and Digital Marketing campaigns
- Researching and analyzing market trends
- Designing and implementing comprehensive marketing strategies to create awareness of JSOM activities
- Providing guidance and feedback to program directors, center directors, faculty, and staff on their marketing campaigns
- Consulting with faculty, staff, and program directors to help best market individual programs or department
- Helps to create invitations, flyers, banners, holiday cards, and any other marketing materials needed by each program or department
- Producing ideas for promotional campaigns and organizing them efficiently
When appropriate, Madi works with the UT Dallas Office of Marketing to coordinate marketing efforts to help increase the Jindal School’s visibility.
Madi enjoys consulting with JSOM faculty and staff to best share the story of the Jindal School. Please do not hesitate to contact Madi if you wish to speak with her about any of your marketing needs.
Madi Franquiz
Marketing Manager
madison.franquiz@utdallas.edu | 972-883-4459 | JSOM 4.628