Meet The JSOM Graphic Designer
The Jindal School has our own Graphic Designer who oversees all Jindal School-related branding and graphic design of marketing materials as well as in-house production of the Jindal School Management Magazine. Our Graphic Designer is not just a designer, but also a skilled collaborator. They work closely with clients to understand their needs and create […]
Read moreMeet The JSOM Marketing Manager
A Marketing Director is a professional who is in charge of managing all aspects related to the production and implementation of any given campaign. They’re responsible for strategizing and analyzing and leading their team while making sure everything runs smoothly from start to finish with clients or colleagues alike. The Jindal School has its own […]
Read moreMeet the Communications Director
Introduction Communications directors are responsible for developing and executing communication strategies, managing media relations, handling crisis communication, coordinating PR campaigns and maintaining brand image. They play a vital role in shaping the organization’s public image and reputation. The Jindal School has its own in-house Communications Director, Jimmie Markham, who oversees all Jindal School related communications […]
Read moreWhat JSOM Marketing Does
The Jindal School External Relations team’s main mission is to tell the Jindal School story. We help to manage the JSOM brand in coordination with the main campus marketing team and collaborate with both centers and programs on creative pieces, strategies and campaigns designed to meet your goals. Our priorities: Our priorities reflect the Dean’s […]
Read moreThe Jindal School Rankings Strategy Explained
What is the Jindal School Rankings Strategy? University rankings are powerful tools of persuasion — and not just for potential students. They also play a role in fundraising, talent recruitment and overall influence. The Jindal School strategy with regard to rankings is to focus on organizations where we have participated and provided data for criteria […]
Read moreWorking Collaboratively – Marketing
Introduction The good news — our design, video and marketing strategy skills come at no cost to you. However, print production, promotional items and mailing costs are your responsibility. Before you start a project — establish both an end goal and a budget. Tip The earlier you involve us in a project or plan, the […]
Read moreHow to Start a Marketing Project
If you are not sure where to begin or still need help with elements of your marketing project, we are here to help! Reach out to Madi Franquiz, Marketing Manager for the Jindal School, to schedule a meeting. Before you meet with Madi please fill out the Marketing Creative Brief form to the best of […]
Read moreMarketing Project Timelines
Tip Every creative project is different. Timelines are dependent upon different variables, including where the project fits in with the overall workload and the number of edits required. If you are working with more than one stakeholder, factor in the time you need to work with those different team members as the project is in […]
Read morePrevious Work- Marketing Project Examples
The projects that the External Relations Marketing team creates are often the product of multiple stakeholders. Below are examples of work/ projects completed by the External Relations marketing team: Drop Down Banner to promote a center Photo/ Testimonial of a JSOM Student DCEO Advertisement for a new program The External Relations marketing team can help […]
Read moreBrand Standards
Our goal is to have a cohesive visual brand. Using logos and wordmarks correctly and in accordance with the University brand standards is key to that goal. Each program and center has an approved logo to use in marketing materials and external communication pieces. Please reach out to Elizabeth Gonzalez if you need your approved […]
Read moreDigital Marketing
Introduction On a case-by-case basis, JSOM Digital Services and Analytics, Marketing and Social Media supports digital marketing campaigns and will provide all around expertise to help achieve your goals. If you have a budget for a digital marketing campaign and would like to explore options, fill out the digital marketing questionnaire to get started. How […]
Read morePlan and Deliver Newsletters
Step 1 If you are an advisor to a student organization, coordinate any newsletter or other publication you may undertake through the campus Student Organization Center and through Kenton (Kent) Seaver, director of academic operations, within the Jindal School. If you are advising a Jindal School-based organization, please notify Kent, who track the efforts of […]
Read moreJSOM Newsletters – Sending Process
Clarification If you are preparing a newsletter for the first time, be sure to read Plan and Deliver Newsletters first. Process Step 1 The newsletter owner delivers content—including landing page and email page in approved template—to JSOM Communications in accordance with the JSOM newsletter timetable. JSOM Communications edits the content and sends Word documents (with […]
Read moreContribute to JSOM Perspectives, the Jindal School Blog
Introduction We are happy that you have decided to contribute to the Naveen Jindal School of Management blog, JSOM Perspectives. JSOM Perspectives is managed by the SEO Web Content Writer and the External Affairs department. Our mission is to inform the JSOM community, share introspective stories, feature the faces of our school and create a […]
Read moreCreate and Update Jindal School Webpages
Process The following steps are required for creating new or updating existing Jindal School webpages. Page owners — those who want to create new pages, have permission to do so and will be in charge of the pages after their creation — are responsible for creating the editorial (written) content and, to the extent possible, […]
Read moreAdd Art or Other Design Elements to Your Webpages
Both the External Affairs staff and/or the Digital Services and Analytics team will determine if any art created outside of UT Dallas meet the UTD content and branding standards before it can be added to your webpages. Vet any: artwork (including animations, graphics and photos of fine art) audio endorsement film logo photo, or video […]
Read moreOther Media Needs
The Jindal School Marketing Department’s main mission is to tell the Jindal School story. In successfully marketing a project, program, event and more, there may be a need for additional marketing materials such as photography, audiotaping, and videotaping. Below are following ways in which the External Relations Marketing Department can help you with additional media […]
Read moreVideos
Video Resources If you are interested in live-video streaming or capturing a classroom lecture, invited speaker, training session, program or other event on videotape, please see the UT Dallas Media Services webpage that includes Video Services as well as the Audio/Visual section of the Jindal School’s Technology and Facilities Services webpage. Note that Video Services […]
Read moreWeb and Video Accessibility
What Is Web Accessibility? The W3C Web Accessibility Initiative (WAI) is a leading global authority on web accessibility. According to the WAI: When websites and web tools are properly designed and coded, people with disabilities can use them. However, currently many sites and tools are developed with accessibility barriers that make them difficult or impossible […]
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