JSOM & Social Media
Social Media can be leveraged to create and elevate a professional brand. While JSOM owns and operates several social media channels under the direction of our Social Media Specialist, we encourage individual programs, centers and clubs to create their own pages under the UTD JSOM branding guidelines.
If you need assistance in creating a page or a social media consultation, please set up a meeting with the JSOM Social Media Specialist. Find your current contact on this page.
A Facebook business page is a public social media profile designed for commercial organizations.
Like a personal Facebook account, Facebook businesses pages allow you to make connections online. Brands use their Facebook pages to promote products and services through links, status updates, photos and videos.
How JSOM Does Facebook
“Welcome to the JSOM Facebook Page. Ask questions, share stories, and engage with some of the best and brightest.”
@jindal.utdallas is the official affiliate page for all things JSOM on Facebook. We share Jindal Schools stories, alumni highlights, photos and videos all with the goal of sharing the Jindal School story. According to 2023 Meta Data, the average Facebook user is 40.5 years old, so we seek to share content that will appeal to that demographic.
Setting Up Your Facebook Business Page
To create a JSOM related page, you need a profile. Information from your personal Facebook profile will not appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.
- Category: Select a category for your Page. The category you choose will provide unique features for your business.
- Information about your business: To get the most out of your Page, add details about your company or organization, like address, areas serviced, email, phone number, website, hours, story, images and more. Have this information ready to go when you create your Page.
- Goals you would like to achieve: When you create a Page, have a clear set of goals for what you want to achieve. Make sure you are taking advantage of your Page’s unique features.
- Insights: Page Insights can help you understand your audience better and the content they interact with most. Pay close attention to insights, such as Page likes, views, reach and information about demographics. Learn more about how to leverage insights.
- Stay active: Typically, Facebook Pages perform best when you interact with your Page fans, post often, include contact details and other information and use Page Insights.
*Follow the link to Meta to learn more about setting up a Facebook page for your program, center or club.
Engaging in Conversations
An essential component of growing a social media following is engagement or engaging in conversations. Companies and organizations build stronger connections with their consumer bases by commenting on posts or “liking,” statuses.
JSOM Facebook Post Examples
Faculty Highlight:
Inform your audience of incredible faculty accomplishments.
“I came here as a student and was recently named as an assistant dean. To this date, coming to the Jindal School was the best decision of my life. I found my calling here.”
Gaurav Shekhar, assistant dean for graduate programs at the Jindal School, was recognized with awards from three organizations — the Dallas Business Journal (DBJ), Toastmasters International and Women Leading Technology.”
Events Update:
Invite your audience to upcoming events that you have scheduled on the Jindal School Calendar.
Student Update:
Showcase your students and show prospective students why they should join the Jindal community.
*** Follow the link to the JSOM Facebook page see how JSOM Does Facebook: @jindal.utdallas
An Instagram business page is a public social media profile designed for commercial organizations.
As of January 2023, almost 31 percent of global Instagram audiences were aged between 18 and 24 years, and 30.3 percent of users were aged between 25 and 34 years. Instagram content that performs well is fun, engaging, and interactive.
Setting Up Instagram Business Account
To create a JSOM related account on Instagram, you can change your program’s profile into a business account to access features that can help you grow your business.
With a business account, you have access to free business tools, like:
- Viewing insights that can help you understand who is engaging with your business on Instagram.
- Accessing the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.
- Having the option to display or hide your business category and contact information on your profile.
Before you begin
- To set up an Instagram business account, you need to create an Instagram account or use an existing Instagram account.
- Note: You may only have 5 Instagram accounts at a time.
How to start a business account on Instagram
To set up a business account:
- Go to your profile and tap in the upper right corner.
- Tap Settings and privacy.
- For some accounts, the Switch to professional account option will be listed directly under Settings and privacy.
- Tap Account type and tools.
- Tap Switch to professional account.
- Tap Continue.
- Select a Category for your business and tap Done.
- Tap OK to confirm.
- Tap Business.
- Tap Next.
- Add contact details and tap Next. To skip this step, tap Do not use my contact info.
- To share logins using Accounts Center tap Continue. You can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional and will make it easier to use all the features available for businesses across Meta.
- Note: Only one Facebook Page can be connected to your business account. To skip this step, tap Not now.
- Set up your professional account by completing the optional steps or tap X on the top right corner to return to your profile.
- To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display under public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.
*Follow the link to Meta to learn more about setting up a business account on Instagram for your program, center, or club.
Instagram Reels
2022 Scholarship Breakfast Recap
Instagram announced Reels in August 2020, adding a popular feature from other top social media apps. Reels currently boasts over 500+ million users every day from all walks of life and across the planet.
People, influencers and brands all use Reels as an engaging and entertaining way to reach their friends and followers. Reels provides a near-endless supply of short video clips produced by everyday people and professionals alike.
Instagram Reels are an alternative to TikTok and other micro-video sharing services. Reels are prioritized by the algorithm, so the more video content you create, the greater reach and potential for growth your account will have.
Learn more about how to use Instagram Reels here.
Student Highlights:
Highlight fun activities that are unique to the student experience here at JSOM.
Homecoming Chalk Art Competition
Faculty, Alumnae and Student Accomplishments:
Highlight the accomplishments of your JSOM community through the use of eye-catching graphics that can be created through free and easy to use graphic design resources like Canva.
2023 Future Texas Business Legend Award Winners
* Follow the link to the JSOM Instagram page see how JSOM Does Instagram: @jindal_utdallas
Linked In and X
X and LinkedIn are similar platforms whose algorithms prioritize writing in different formats. Both X and Linked In are great platforms to connect within your industry, share your knowledge, drive the online community to your program and help your students engage with the professional world.
Linked In
For those who enjoy writing, LinkedIn’s newest feature, Publisher, is an easy-to-use blogging platform connected to your professional network.
* Follow the link to the JSOM Linked In page see how JSOM Does X: Naveen Jindal School of Management
X
X is a place to share quick digestible pieces of information.
** Follow the link to the JSOM X page see how JSOM Does X: @jindal_utdallas
Not sure what to talk about on Linked In or X?
Here are a few ideas for your posting and blogging content:
- Facts about your programs, classes, industry
- Article links and your opinion
- Helpful industry tips (online resources to follow, technical skills or programs students should know, industry acronyms)
- Quotes (education, industry, expert, leadership)
- Class updates or alerts
- Industry events or organizations (DFW (Dallas Fort Worth), national, global)
- Videos and graphics (charts, facts, quotes)
- Helpful admission advice for prospective students (program info sessions or resources)
- Ask for students’ opinions on education, college life or industry
- Cool companies to check out for opportunities
YouTube
While Instagram Reels prioritizes short-form video content (videos in less than 90 seconds), YouTube is a platform that prioritizes long-form video content.
Please contact the Social Media Specialist to upload your long-form content to the Jindal School’s YouTube Channel. Find your current contact on this page.
Remember the goal of social media is to build an online community that actively shares the story of the Jindal School, your program, center or organization.